When the co-founder is also the brand designer! - Inside Marketing Design at Pitch - S03E01

Learn about why brand design was a priority from day one at presentation software company Pitch. This show is proudly sponsored by Webflow http://charli.link/imd-webflow

Try Webflow for your portfolio, personal site or marketing site by signing up here:
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Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space.

In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more.


LINKS
Check out Pitch: https://pitch.com
Jan Martin on LinkedIn: https://www.linkedin.com/in/janmartin2
Pitch on Twitter: https://twitter.com/pitch
Christian Reber: https://www.linkedin.com/in/christianreber
Specify Figma plugin: https://specifyapp.com

Get more episodes at https://insidemarketingdesign.com

TIMESTAMPS
00:00 Welcome
00:15 - Jan’s responsibilities and day-to-day at Pitch
04:58 - Marketing and brand design at Pitch
10:43 - The creative studio team
12:51 - The Pitch brand
14:55 - How 3D illustration became a big part of the Pitch brand
17:35 - How 3D happens at Pitch
19:20 - The symbiotic relationship between brand design and product design
22:40 - How to ensure consistency between marketing and product
23:58 - Getting your team to follow guidelines
26:52 - How creative studio collaborates with marketing and growth
29:15 - A design system for the marketing tech team
35:50 - How to make a design system “fool-proof”
37:49 - Design iteration at Pitch
41:45 - Individual and team challenges at Pitch
46:08 - Jan’s proudest moments at Pitch


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ABOUT THE SHOW 🎙️

Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.

Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.

https://insidemarketingdesign.com

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ABOUT THE HOST 🦄

Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.

Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: https://pages.charlimarie.com/....marketing-design-dis

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Charli's Links:

Website: https://charlimarie.com
YouTube: https://www.youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: https://twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley