Visual Identities: More Than Just A Logo | Sagi Haviv | TEDxPenn

When it comes to designing a world-recognizable logo, Sagi Haviv is your man. He has developed branding and logo designs for clients ranging from international corporations to young start-ups to well-known non-profits. Haviv speaks about balancing the desires of clients with the fundamental principles of business and design—in order to get to a great design solution, it’s often important to say “no” to a client.

Haviv is a partner and designer at Chermayeff & Geismar & Haviv. He teaches Visual Identity Design at The School of Visual Arts in New York City and coauthored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. Haviv has been a frequent speaker internationally and has served as a judge for the Art Directors Club of New York, the CLIO awards, and other competitions.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx