The truth about the RE-rebrand of Zapier - Inside Marketing Design at Zapier - S03E04

Hear from Michael Jeter, Creative Director at Zapier, about the company’s recent rebrand, some surprising challenges they faced, and Michael’s valuable insights on how to advocate for and communicate the true value of design.
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In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one!

Zapier is an automation platform that helps you connect different apps to each other without code.

LINKS
Check out Zapier https://zapier.com
Michael's LinkedIn https://www.linkedin.com/in/michaeljeter
Find Michael on Twitter https://twitter.com/highlydoctored
Instrument https://www.instrument.com

Get more episodes at https://insidemarketingdesign.com

TIMESTAMPS
00:00 Welcome
02:23 - Michael’s responsibilities as Creative Director
03:30 - Zapier’s Brand Studio team
05:59 - How to maintain consistency between Brand and Product
06:49 - How a fully remote design team stays connected
08:43 - Zapier’s recent rebrand
16:32 - The red cord
21:02 - Rebranding a rebrand
32:56 - When processes need to adapt
38:20 - Handling the emotional side of a rebrand
42:21 - Redesigning the Zapier homepage
44:57 - Getting buy-in on change and dealing with “design baggage”
48:54 - Connecting the product to the homepage
51:11 - Why quality and impact must be the same for design
58:13 - Challenges the Zapier team is currently facing
65:15 - What Michael is most proud of

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ABOUT THE SHOW 🎙️

Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.

Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.

https://insidemarketingdesign.com

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ABOUT THE HOST 🦄

Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.

Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: https://charlimarie.com/newsletter

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Charli's Links:

Website: https://charlimarie.com
YouTube: https://www.youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: https://twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley